Skift Daily Briefing

Delta doubles down on premium cabins with a billion-dollar investment, tax refunds fall short of boosting travel as expected, and a luxury hotel pioneer returns with a new membership-driven model.

Travel demand stalled in February as uncertainty reshapes decisions, countries add new guidance for visiting the U.S., and Meta’s AI signals a bigger shift in how trips get chosen.

Delta warns the current fuel shock may force structural change across airlines, as leadership risk emerges at top carriers and AI shifts from experimentation to core infrastructure.

The UAE moves to stabilize tourism as demand drops, Hyatt ties executive pay to fixing direct bookings, and Carnival doubles down on value-driven travel.

British Airways is testing in-flight phone calls with Starlink, as luxury hotel brand Montage doubles down on slow growth and hotel giants sit on billions in unredeemed loyalty points.

New U.S. entry rules and fees are adding friction for travelers, as hotel giants quietly reshape midscale stays and buffets face a sustainability overhaul.

Travel demand is holding steady but shifting to last-minute booking behavior, forcing companies to adapt faster, while IHG argues scale is the best defense against global uncertainty and a new…

Travelers are pivoting away from the Middle East as the Iran war continues, Delta says demand remains strong despite soaring fuel costs, and Hyatt launches a push into smaller U.S.…

The Iran war disrupted a major global travel corridor, exposed the limits of AI-powered support during crisis moments, and reignited the long-running airline vs. OTA customer ownership battle as travelers…

Marriott accelerates AI tools to strengthen direct bookings while managing a Middle East dip, Hyatt says wealthy travelers are rerouting rather than canceling trips during global disruptions, and new research…