Skift Originals

This IATA-African Union initiative could save lots of lives and bring Africa into a modern aviation environment.

Skiers are more affluent than bowlers, for example, so it's not surprising that lots of ski buffs are packing mobile devices. But the're not just packing, they are transacting, too.

Banff Squirrel says it best himself: “A good approach to Twitter is to have someone at the helm who loves their product.” Being able to convey a personality and passion can define a destination’s brand more than sharing events and pictures.

On a side note, it is interesting that Richard Branson, only a minority owner in Virgin America because of U.S. regulations, played such a prominent role at the Newark festivities -- and in articulating Virgin America's threat to file an antitrust complaint.

Lots of activity in the low end of the market, as technology systems are a relatively recent phenomena. WRI wants to be the scaled player in it and will continue to buy. Next it will likely look at mobile plays.

A great campaign from Expedia UK, made even better with smart media placement, akin to the native advertising formats that are being created and debated about in the digital world a lot these days.

Switzerland Tourism is doing an awesome job of branding with its hilarious videos. But, Open Switzerland is taking the branding exercise outside of official channels, and there's nothing wrong with that.

This isn't the end of the lawsuit, and the in-flight Internet marketplace is changing as new competitors enter with satellite technology.

Gogo's stalled IPO is almost reaching the proportions of Kayak's roughly 21-month wait. Meanwhile, Gogo's international expansion is hampered by its lack of satellite connectivity.