Skift Originals

Skift Originals

Brand new look unveiled at New York City's public beaches

Destruction caused by Hurricane Sandy provided the perfect opportunity to bring NYC’s outdoor spaces under a unified brand, which has the added benefit of highlighting the city’s presence far away from crowded streets and traffic jams.
Media and PR

Inside New York City's eleven tourism Twitter accounts

NYC & Company is missing an opportunity to shine by leading the way to smarter social engagement for tourism marketing organizations. It could be among the first to turn streams into live information chats rather than static PR pushes.
Hotels

No one will ever miss the hotel phone

The physical phones will stay in the hotel rooms, but only as customer service intercom. Now if some hotel's bold enough to strip away rest of the functions and make these machines usable again....