Skift Originals

Facebook is focusing its laser on Messenger and third-party app partnerships to retain and monetize its audience.

Creating separate Instagram accounts that feature evergreen and static content is a one-trick pony.

There is an art to casting the paid media net to grow and keep your audience.

Overcrowding is one of the biggest issues plaguing destinations. Here I outline a smart new way to allow free-market forces to not only limit overcrowding, but spread out the visitors and help fill the off-peak dates.

Figure out some simple, creative ways to surprise and delight visitors, and you're creating powerful positive memories–ones they're likely to share with friends.

A cool, new, media-friendly attraction with no marketing budget will likely beat an old, tired attraction with a huge marketing budget.

The fastest growing destinations have been collaborating with the city, politicians and private sector to develop competitive attractions and infrastructure. And they've been doing it for years.

Social media has been the darling of destination marketing for the last five years, but you may be surprised how those impressive Facebook and Twitter numbers translate to actual visitors.

Regardless of what their companies want, lots of road warriors are booking their hotels and flights on leisure travel sites, and hotel-metasearch sites, if they develop certain tracking and reporting tools, could one day play an even larger role in business travel.