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Online Travel News

Here’s what's latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape. 

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift's online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Online Travel

Airbnb Creative Ad Team Now Numbers In Hundreds

Airbnb shelved its huge $800 millions marketing budget when the pandemic hit. Now as a company not just recovered but thriving, it has brought all its marketing, advertising and creative…
Rafat Ali | 3 years ago
Remote working from Þingeyri, Iceland
Online Travel

The Great Merging and Other Top Stories This Week

In Skift's top stories this week, Skift founder and CEO Rafat Ali writes about the blending of work, travel, and personal lives, Ghana's decision to use celebrities to promote tourism emerges as problematic, and the labor shortage in hospitality enhances the need for robots in hotels.
Mary Ann Ha | 3 years ago
Catherine Powell Airbnb skift lodging
Online Travel

Airbnb Strives to Give Travelers More Confidence in What They Book

Airbnb has recognized that it needs to bolster the confidence of many travelers that short-term rentals and vacation homes are exactly as advertised. It's taken a big stride in that direction, said Catherine Powell, global head of hosting at the online travel agency.
Sean O'Neill | 3 years ago
Business Travel

Here’s Why Travel & Expense Spend Is So Hard to Manage

It’s time for finance leaders to embrace a modern approach to travel and expense management that can control costs while doing what every company needs to do right now: keep employees happy.
Navan + Skift | 3 years ago
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Online Travel

Executive Q&A: How Allianz Partners and Marriott International Are Reimagining Travel Insurance for the Hotel Guest

After two years of trip-planning uncertainty, a growing number of travelers are looking for the peace of mind and protection that travel insurance provides. Hospitality brands can improve guest loyalty by making enhanced insurance products and offers available — otherwise, potential guests may look elsewhere for that boost of confidence.
Allianz Partners + Skift | 3 years ago
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