Online Travel News

Here’s what's latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape. 

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift's online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Online Travel

Expedia Not Backing Away From Costly Pursuit of a More Loyal Customer

The online travel agent is playing the long game when it comes to onboarding as many long-term value customers as possible, turning them into members and eventually putting them onto its loyalty program. CEO Peter Kern is clearly a patient man.
Online Travel

Booking Holdings Posts a Record Quarter

Today’s edition of Skift’s daily podcast looks at Booking's record quarter, RwandAir's hurdles, and the staying power of virtual tours.
Online Travel

Trivago Tests How to Give Independent Hotels More Direct Bookings

The search platform is displaying free links to independent hotels to push more direct bookings their way, but how will it ultimately claw back revenue from them when the likes of Hilton and Marriott have far bigger marketing budgets?
Online Travel

Airbnb Posts Best Quarter Yet on Relentless Travel Demand

Airbnb CEO Brian Chesky says his company can thrive in boom and bust cycles if it keeps innovating. To meet that promise, his company will have to boost its pricing competitiveness and makes it easier for individuals to list properties. And make the case to Wall Street on unfair comparisons to 2021.