Online Travel
Online Travel News
Here’s what's latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape.
Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.
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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.
Skift's online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.
Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.
Online Travel
HotelTonight Founder Sam Shank Leaves Airbnb After an Extended Stay
HotelTonight is the fastest, and probably the most exquisite and feisty hotel booking app around. Regardless of its future with Airbnb, it created dozens of imitators, and set the standard.
Experiences
Why GetYourGuide Is Giving Its 'Originals' Tours Offering a Pause
The power of performance data to improve the customer experience remains a driving force for GetYourGuide. In a case of iron sharpening iron, the pioneering insights from its Originals brand will level the playing field across its entire marketplace as the private label format is put on hold.
Online Travel
Uber's New Viator Partnership Highlights Increased Fragmentation in Online Travel
The online travel duopoly is dead — if it ever existed. New travel brands from sectors like banks and rideshare services are running amok.
Online Travel
Tripadvisor CEO May Revamp Plus Membership Program
Tripadvisor hasn't made any decisions about Tripadvisor Plus, but the traveler membership program may reemerge in a different form.
Online Travel
New Handbook: Unlock CX Insights to Optimize Booking Experiences
A confusing or frustrating travel reservation system can result in abandoned carts and lost sales. In a new handbook, “Travel and Tourism: Gaining Customer Insights Before You Lose the Reservation,” Acoustic reveals how eliminating friction within the reservation system is the key to building customer trust and increasing conversion rates.
Sponsored Online Travel
Booking's 'Critical' Etraveli Group Acquisition Runs Into Regulatory Snag
Booking Holdings' hoped-for acquisition of Etraveli Group is not a make or break deal for Booking, but its failure to close would be a setback for its connected trip strategy.
Online Travel
The Short Booking Window Is Not Only Holding Strong, It Is Increasing Share
The short booking travel booking windows that became the predominant mode of booking in the pandemic -- for obvious reasons with lots of uncertainty around Covid & travel plan --…
Hotels
Why Total Revenue Will Power the Future of Hotel Retailing
Most hospitality brands consider revenue per available room (RevPAR) as their primary success metric, but this measurement is limited to occupancy and rates. To generate greater revenue and increase guest satisfaction, hoteliers need to focus on total revenue, which includes experiences that go beyond the room.
Sponsored 
Online Travel
Seera Group Rides Saudi Arabia's Efforts to Build Tourism to First Post-Pandemic Profit
The sweet sound of "profit" seems to be making a slow and steady return in the earnings calls of travel companies in the Middle East.