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Online Travel News

Here’s what's latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape. 

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift's online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Online Travel

Online Travel Booking Trends During the Pandemic

Are the channel wars coming back? The pandemic brought a wave of direct bookings but our latest survey data suggests that this trend may not last. Plus, we find surprising shifts in booking site usage and share among American travelers.
2 years ago
Online Travel

Tripadvisor's Generative AI Worries

Today’s edition of Skift’s daily podcast looks at Tripadvisor's AI worries, targeting older travelers, and Intrepid's big animal welfare decision.
Jason Clampet | 2 years ago
Online Travel

Q&A: Why E-Commerce Relevancy Is Key for Today’s Blended Travel Era

As blended travel comes of age, traditional segmentation is no longer effective. This year will require a major overhaul in e-commerce strategies to ensure the individualized needs and expectations of the blended traveler are addressed in a more relevant way throughout the customer journey.
Rokt + Skift | 2 years ago
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Online Travel

Expedia's 3 Core Brands, Explained

Expedia Group's brand strategy makes sense to the extent that these three core brands don't detract from the company's global ambitions.
Dennis Schaal | 2 years ago
Online Travel

Inside Generative AI's Promise for Travel Booking

Bumpy roads are inevitable, as is discerning the hype from genuine application, but travel companies should be considering their role in a world powered by generative AI and how to get there. If they haven't started, they are already behind.
Justin Dawes | 2 years ago
Online Travel

The Era of Radical Innovation in Travel Booking Has Arrived

For years, we at Skift have talked about messaging & voice search being two potential new interfaces that help change travel booking, but not much has happened. Conversational AI is very likely going to change that.
Rafat Ali | 2 years ago
Online Travel

Caesars Now Sells Flights and Vacation Packages

Caesars Entertainment is adding an online travel agency business model, as it launches a new website that lets guests books flights as well as their accommodation.
Matthew Parsons | 2 years ago