Online Travel News

Here’s what's latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape. 

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift's online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Online Travel

Sequoia Capital-Backed Safara Curates New Gen Z Travel Booking

Gen Z travelers are hard to please. With support from Sequoia and defy.vc partners, hotel booking startup Safara is looking to build loyalty in this demographic by focusing on curations, memberships, and environmental consciousness.
Online Travel

Online Travel Storytelling Spin Cycle Is Running at Full Speed

What happened to the good old days of rich travel companies getting richer through digital marketing? Ha. Airbnb said brand marketing and public relations (both forms of storytelling) let it reduce its reliance on performance marketing.
Hotels

Hyatt Is Bullish About a Strong 2023

Today’s edition of Skift’s daily podcast looks at Hyatt’s earnings, U.S. travelers’ online booking habits, and Puerto Rico tourism’s new campaign.