Online Travel News

Here’s what's latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape. 

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift's online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Online Travel

Booking Holdings' 6 Brands, Explained

Booking Holdings’ empire is one of the most valuable in the travel industry. We break down the six major brands that bring home the money.
Experiences

TUI Drives Loyalty Through New Connected Trip Tours

The promise of a "connected trip" has become like the buffering wheel on a lagging digital screen. But a soft launch of a new TUI Tours platform could be one to watch in the push for flexible, frictionless travel booking.
Online Travel

Booking.com’s Cautious Approach to AI

Today’s edition of Skift’s daily podcast looks at Booking.com’s AI approach, U.S. visa backlogs, and hotel wellness programs.
Online Travel

Booking.com Is Wait-and-See on Generative AI

There can be value in jumping into new business opportunities right away, especially for young startups. But for established companies like Booking.com, the slow and steady approach may be best.
Online Travel

Booking Holdings Trends in 6 Charts

Booking Holdings was in hiring mode in 2022, particularly in Asia Pacific. That should be nice timing given the China reopening.
Online Travel

Expedia’s Plans for Vrbo

Today’s edition of Skift’s daily podcast looks at Expedia’s Vrbo plans, expanding Chicago tourism, and surfing in Morocco.