Online Travel News

The announcement is a first among competitors like ChatGPT and Google’s Gemini.

Could this Airbnb-HotelTonight collaboration portend greater integration between the two and even signal the start of an Airbnb loyalty program?

Users may not rely on AI to plan a trip from start to finish, but they’re becoming more likely to consult it at some point during the process. 

With up to 95% of website visitors remaining anonymous, travel brands are leaving revenue on the table. Identity resolution helps recognize and convert these users, enabling better personalization, stronger engagement, and higher conversion rates.

Users are becoming more likely to use AI during the trip planning process, but it'll take more time before they're comfortable with AI taking control from start to finish.

Skift has been arguing for more than a decade that Google creates an anti-competitive playing field by self-preferencing its own travel businesses over those of competitors. The European Commission's wheels are turning very slowly.

This is the next chapter for Reservations.com after a cancelled SPAC deal in 2022.

With India's economy booming and the middle class surging, MakeMyTrip sees now as the time to offer a service more sophisticated than just hotel and flight bookings, even if it presents challenges.

Pepijn Rijvers doesn't bring a ton of experience in the tours and activities sector. But he's a veteran in the online travel agency sector and in marketing, which will play a big role in Viator's prospects.

Priceline is using the upcoming March Madness season to push sports-driven travel with targeted hotel deals and new partnerships in its latest campaign.