Online Travel News

Google is expanding its experiences' advertising business, heightening competition among online travel agencies and the attractions themselves.

OTAs are posting record revenues, and the top four still dominate. But they face a major shift if AI platforms bypass them altogether.

Oyo-parent Prism is heading towards the largest travel IPO in India in what would be its third attempt at listing in the public markets.

The shareholders approval for Prism's IPO signals a company positioning itself for greater scrutiny as it transitions toward public markets, even as it retains flexibility over when, and how, it ultimately lists.

Better rates and more visibility are clear advantages for independent hotels. But the presentation still needs some work.

The LLMs will need to prove that their agentic AI is so revolutionary that it can capture traveler trust and loyalty. Travel inspiration sites and social media have never been able to do it.

That Airbnb didn't acquire Tiqets for its own experiences business after leading a Series C funding round, didn't give Tiqets much street cred. The Expedia deal couldn't have been a very substantial one for investors given the lack of financial disclosures.

Expedia and Booking are trying to be both the storefront and the supply chain. AI is squeezing the middle, and “doing both” starts to look less like diversification and more like diluted power.

The global online travel agency (or OTA) market is experiencing sustained, moderate growth, fueled by resilient international travel demand and rapid digital transformation across all travel sectors. The OTA market, valued at $94 billion in 2024, is projected to reach $107 billion by 2026, growing at a steady rate of 7%.

There was too much logic to keep this Exclusive Resorts-Inspirato merger from taking place. And there was too much illogic in Inspirato's abandoned combination with car marketplace Buyerlink.