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Asia's travel giants can scale globally. First they have to decide which parts of the China playbook get left behind.

Misconceptions about Asia all stem from treating it as a market that follows global trends rather than setting them.

The U.S.-Israel-Iran conflict didn't redirect travel demand toward Asia — it exposed a shift already underway.

On this week’s Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down Hilton’s latest push into AI with its upcoming ChatGPT app and evolving…

Passion-driven trips for events or showing off a new dress have become traveler priorities in Asia, but safety and value are still critical.

Even for superapps, mindless growth at all costs can be a trap that's hard to defend, while strategic, careful expansion aligning with a travel company's mission is a moat.

Sometimes an asset owner wants to build a luxury or lifestyle hotel because the brand sounds prestigious. But this session argued that Hilton's first job as an operator is to tell them 'no' if the project won't pencil out as profitable.

The companies that will matter are those with proprietary data, not ChatGPT wrappers.

In a conversation in Bangkok today, Agoda's CEO discussed a rebuild from the ground up.

"High touch" used to come from a concierge or customer service agent. Today, it can stem from technology, so long as it gives the customer "what they want at that moment when they need it."

The customer is technically in charge of booking decisions, but social media and AI systems are increasingly making the decisions for them.

For Uber, this is bait to drive more sign-ups to its paid subscription service. For Expedia, it's an incremental channel. For hoteliers, another distribution tax of sorts.