News

For the U.S., winning back Canadians will require more than marketing campaigns — it will demand a rethink of entry processes, safety perceptions, and the overall visitor experience.

Hotel loyalty is evolving from a points program into a personalized, experience-led, AI-powered ecosystem and the brands that embrace this shift will unlock deeper engagement, stronger direct bookings, and more enduring guest relationships

Skift is an extended argument for a particular way of being in the world: intellectually rigorous, commercially viable, editorially independent, globally aware, personally authentic.

Vietnam is expected to have 25 million tourists in 2025, up from 17.6 million last year, and it's been building hotels to keep up. Plus, other hotel development news.

The most important travel industry trends for 2026 are at the core of how Qiddiya City is designing experiences, attracting visitors, and shaping the city itself. These lessons from the world’s first city built for play will have an indelible impact on the future of the industry.

Delta said it changed some of the perks in its Choice Benefits program to appeal to a wider group of members with top-tier Delta SkyMiles status.

Africa’s hotel boom is real thanks to growing demand for alternatives to overtourism, and TUI’s expansion signals confidence. But the long-term test will be whether TUI can convert pipeline optimism into actual openings.

Saudi-Russia relations are no longer defined only by oil. Flight expansions and visa deals show the partnership widening into travel and tourism, giving both countries new levers of influence beyond energy markets.

Easyfairs, one of Europe’s largest privately-owned event companies, has made its first North American acquisition: the fast-growing Energy Projects Conference & Expo (EPC). With AI driving the need for energy-intensive data centers, this strategic move puts Easyfairs directly into a rapidly growing sector that could spur more deal-making.

Australia will test whether YouTrip’s pitch of cheaper travel actually lands in a market where many travelers already think they’re sorted. If it does, YouTrip could find plenty of room to grow across the region.

Why should global giants have all the fun? Southeast Asian hotel brands are also diving into India’s boom, with culture, domestic demand, and experiential travel in overdrive, it’s far too hot a market to watch from the sidelines.

Waterford Hotel Group and Maverick Hotels & Restaurants have merged in a strategic partnership. Together, they have 50 hotels. Plus, more hotel development stories.