Meetings and Events Industry News

Everything in today's Skift MeetingsIQ highlights ways that companies are rethinking old strategies in the global meetings and events sector.

Andaz was the first corporate hospitality group to base its brand identity on the idea that a hotel could be a portal into the local neighborhood, and now it's building on that by introducing guests to more destination partners outside the hotels.

Melbourne illustrates the business potential of sharing knowledge industry networks between city governments, convention bureaus, local businesses and residents to co-create next generation conferences.

Tourism Montreal is sharing great meetings-specific digital content, which is inspiring other destinations like Palm Springs to do the same. In the hospitality sector, Hilton Hotels is the leader of meetings content with its Connect+ platform.

The city of the future is an international, interdisciplinary knowledge sharing machine.

Having an updated, well-thought out strategy for group business is essential for hotels. These tips from CVENT will help hotels stand out in the ever-competitive group business travel industry.

We've been saying for years that content is how you engage Millennials, and that applies to meeting planners and attendees as well. Visit Greater Palm Springs especially focuses on attendees to compel them to advocate on behalf of the destination.

In a city with the sixth largest LGBT population nationwide, Visit Dallas wants meeting planners to know it has a completely different attitude toward equality and tolerance than Houston.

No one has been pushing for hotel groups to develop better meetings industry content than Skift. While Connect+ is an impressive move by Hilton in that regard, there's a lot of opportunity here for more authentic content and intuitive content delivery.