Meetings and Events Industry News

By segmenting the personalities of their individual neighborhoods, cities like San Francisco have more options to align their visitor experiences with different visitor profiles. That customization helps cities expand their destination image, build destination loyalty, and boost repeat visitation.

Lots of news coming out of IMEX America. Hotels are delivering more personalized and interactive experiences, and event tech companies are getting better at connecting attendees, sourcing venues, and leveraging big data.

Want an events team comprised of the most brilliant players in the area? So does everyone else. Here are a few things you need to know about how to woo them and stand out from the crowd.

The newest event tech is getting better at connecting attendees, establishing the business case for events, and sourcing more creative venues. But CMOs still don't have any really good platforms to track the entire attendee journey to help them develop solid one-to-one marketing messaging.

The legacy hotel companies are developing new strategies to engage meeting planners and attendees more like they do with their leisure crowds, but some of these initiatives seem overly ambitious or too corporate to become mainstream.

This week, Sydney, Los Angeles, and Omni Hotels are showing how tourism and hospitality companies are disrupting the meetings and events industry, both online and offline.

Governments, convention bureaus, and universities like those in Australia are collaborating more strategically to diversify the economy and drive economic development by targeting specific international conferences aligned with national interests.

By owning its 60 properties, Omni Hotels feels it has more quality and consistency control over the meeting planner sales experience, and more impact on delivering local experiences for meeting attendees.

Meet L.A.'s new VR/360 video initiative helps planners better understand how to incorporate the sprawling city's event venues and local communities into their programs.

There's plenty of tech out there, the industry is just not sure what works and what doesn't right now.