Free Reports

Skift is launching its second e-book, a 98-page collection of interviews with top hotel CEOs from around the world, called The Future of Guest Experience.

Driven by today’s intense social media activity around unique culinary experiences, destinations are developing local food-themed travel products and promotions to evolve their brand story.

In Skift's first magazine, we identify the key megatrends that are shaping travel across various verticals in the industry. The three key themes emerging in travel in 2015 are Mobile.…

The world of online travel booking has undergone more radical changes in the past 18 months than any time since it changed the world of travel booking in the late…

This presentation benchmarks 2014 social media activity among DMOs, highlights which metrics matter on social media, and examines several practical case studies from Tourism Boards across the world.

Student travelers represent a key demographic for travel-brand growth, but only if brands commit to understanding their evolving wants and needs. In this report, we define the student traveler, frame…

Skift examines how the leading extended-stay brands and operators are responding to consumer trends and market demands to drive profitability and guest satisfaction, with an emphasis on increasing awareness of…

The travel and hospitality industry is being flooded with data. The key to harnessing it? Smart strategies to deliver a more efficient and tailored travel experience, and cultivate and keep…

We’re launching a new annual State of Travel presentation. Inspired in part by Mary Meeker’s annual Internet Trends presentations over the last decade, Skift has developed its version of a…

Intense global demand for travel experiences that resonate on a deeper emotional level is driving travel brands to develop product that is more adventurous, more personalized, and more attuned to…