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Experiences

Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.

Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.

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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.

Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.

Experiences

Google Is Phasing Out Its Buzzy Touring Bird Tours and Activities Search Feature

Touring Bird gained no traction in the real world outside Area 120, and for all the inroads metasearch has made in hotels, flights, and cars, it has really struggled in emerging categories where the products aren't cookie-cutter such as in vacation rentals, and tours and activities. After all, when experiences are unique or varied, comparing them is hard.
Dennis Schaal | 5 years ago
Business Travel

Airbnb to Shuffle the Leadership of Experiences Business at Critical Juncture

Is everything on target in the evolution of Airbnb's Experiences business? It's clearly not profitable yet after three years, and the leadership change at the top signals problems. That doesn't mean it's fatally flawed although this isn't precisely the portrait you want to paint on the cusp of Airbnb going public next year.
Dennis Schaal | 5 years ago
Experiences

Expedia Group's Conundrum: Acquisitions or Share Repurchases?

Expedia Group doesn't intend to hoard piles of cash for a rainy day. The company purports to favor share repurchases over acquisitions, all things being equal, but if a rainmaker of a deal comes along, then Expedia may pounce.
Dennis Schaal | 5 years ago
Experiences

Meet the Finalists for the 2019 Skift Design Awards

Skift Design Awards celebrates the trailblazers transforming the travel industry through human-centered design and experiences. Find out who's leading the pack before we reveal the winners at Skift Global Forum 2019.
Matt Heidkamp | 5 years ago
Experiences

TripAdvisor Exec Accuses GetYourGuide of Fear-Mongering

TripAdvisor and Booking Holdings are seemingly playing nice and fair with the tours and activities companies for now, but what happens five years from now when competition gets more intense and extracting profits is more of a mandate? Will push come to shove?
Dennis Schaal | 6 years ago
Business Travel

Expedia CEO Admits Tours Business Is Underfunded

Expedia and Ctrip are the two large online travel companies that have so far not acquired a technology partner to foster the growth of their tours and activities' businesses. GetYourGuide argues that these tech/connectivity companies should remain independent, but how long will it be before some of these smaller companies get scooped up?
Dennis Schaal | 6 years ago
Experiences

Travel Advisors Promote Aboriginal Tourism in Australia

For travel advisors looking for alternatives to overcrowded traditional destinations, Australia’s unique aboriginal experiences could fit right in. The country’s indigenous culture is now being strongly promoted through the efforts of Tourism Australia, state tourism promoters, and savvy local operators.
Allan Leibowitz | 6 years ago