Airbnb to Kickstart Experiences After 2-Year Pause
Airbnb mothballed its experiences business — and ceased investing in hotels — at the beginning of the pandemic, but CEO Brian Chesky said earlier this week that Airbnb will begin…
Experiences
Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.
Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.
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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.
Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.
Airbnb CEO Brian Chesky Says Competitors Have the Travel Marketing Funnel All Wrong
The so-called travel marketing funnel for Booking Holdings and Expedia has indeed been a sieve. Domestic trips and remote work have propelled accommodations to a higher position in trip plans.
FareHarbor Acting CEO Ted Clements to Step Down
Ted Clements, FareHarbor's acting CEO who served as chief operating officer for the last three years, will step down from these positions in September, Skift has learned.
New Tripadvisor CEO Emphasizes Using Data Better in First Earnings Call
Tripadvisor lags rivals Airbnb, Booking and Expedia in its pandemic recovery, but expects to surpass 2019 revenue in the next few months.
Airbnb Touts Its Resilience to Any Kind of ‘Economic Shock’
Companies like Airbnb might be diversified enough to hedge against certain challenges. Still, no company is immune from economic downturns and calamities.
Travelzoo Aims To Be Travel Metaverse First-Mover With September Launch
Travelzoo could gain a new set of customers if its metaverse project truly takes off. For now, its investment is modest, though.
Expedia and Marriott Claim Progress on Proliferation of Rogue Hotel Rates
Rogue wholesale rates on metasearch sites are the gifts that keep on giving — for travelers and the metasearch sites. Expedia and Marriott seem to be making some progress on the issue.
The Margaritaville CEO on Just How Far the Jimmy Buffett Brand Can Go
Millennials think they invented experiential, lifestyle brands. But Margaritaville CEO John Cohlan was perfecting these ideas before many of today's hotel execs had sipped their first margaritas. Cohlan helped to turn Jimmy Buffett's music into a billion-dollar empire, and he has lessons to share.
TUI Musement’s New CEO Tries to Use the Operator Legacy to Advantage in Tours and Activities
TUI Musement is an up-an-comer in the tours and activities space because of the parent company's huge base, and it knows how to run a tour. Now it has to execute on the digital challenge.
Tourists Ditch Shopping Sprees for Big Nights Out Since Pandemic
Bars, nightclubs, theme parks and museums will be the winners this summer. The "experience economy" is back.