Coronavirus and Travel

Hotels

Myopia, Spin and the End of the Hotel Industry's Winning Streak

Just weeks ago, the trend was for hotel companies to give guidance that didn't include coronavirus fallout with the expectation that analysts would bless them. How in the world do you trust guidance that doesn’t include the biggest negative impact of the year?
Tourism

Promoting Tourism in the Time of Coronavirus Is a No-Win

Tourism marketers are facing somewhat of a conundrum: The optics of tourism campaigns during widespread panic can fall flat, but failing to market low-risk destinations may make a bad problem even worse.