Climate Hub

Welcome to Skift’s Climate Hub, where solutions-based journalism cuts through industry spin to spotlight real progress in travel sustainability. In partnership with Intrepid Travel, Skift’s editorial team will evaluate environmental claims, highlight meaningful advancements, and hold the travel sector accountable. This independent initiative brings rigorous reporting to the forefront and pushes the industry to meet the moment in the face of growing scrutiny from travelers and stakeholders alike.

Tourism

U.S. Tourists Double Down on Overseas Vacations

Today’s edition of Skift’s daily podcast looks at a new forecast of U.S. outbound tourists, hotels using TikTok to drive IRL visits, and easyJet‘s new green deal.
Travel Technology

Road Tripping in an Electric Car and Other Top Stories This Week

In Skift's top stories this week, Senior Engineering Manager Mike Linden documents what he learned about electric cars from a summer road trip, JetBlue plans more international flights, and Google makes searching train routes in Europe easier.
Tourism

Return of Music Festivals Boosts Tourism Recovery

Music lovers have returned to festivals with a vengeance, but they've also become pickier and more environmentally conscious. So tourism authorities have to adapt to their new priorities.
Announcements

Accelerating the Transition to Net Zero Travel: New Skift-McKinsey Research

There is a lot of talk, and a lot of good intentions. Despite this, many travel companies are struggling to put net zero targets into practice. A new report by Skift Research, in partnership with McKinsey & Co., provides four strategies for travel companies to put words into actions.
Online Travel

Google Is Reviving Price Guarantee Program for Flights

Many travel brands have been toying with financial technology, or fintech, to cater to new consumer needs brought on by the pandemic. Google's latest revival probably won't be a one-hit wonder.
Airlines

JetBlue's Long Game Involves More International Flights

The airline’s planned takeover of Spirit will give it a bigger footprint in the U.S., but destinations including Africa are part of a bigger, bolder plan — one, however, that could take several years to materialize.