This evolution of luxury will require brands to adapt products and experiences consistent with consumers’ new definitions of quality, comfort and elegance.
Common wisdom among tour operators has always been that to have a good year, you needed to have a good January, and it is still no different. While the reasons for booking holidays early might hark back to the pre-Internet era, the consumer pattern hasn't changed very much.
As corporate travel becomes more consumer-oriented, leaders should consider the ways travelers will behave following the next wave of transformative technological change.
The world's biggest operator of ski resorts, Compagnie des Alpes, wants to fend off the threat of third-party distribution by offering consumers a one-stop shop for booking all parts of a trip. Leave it to the French to lead the resistance.
Consumer technology is undergoing a transformation, powered by artificial intelligence and voice commands. Corporations should pay attention to how their travelers' behavior shifts in order to stay in front of upcoming trends.
The smartest people in luxury travel are realizing that they can't just keep doing things the old way. Keeping a high-touch, personal approach while adapting to the needs and wishes of today's travelers will be key to survival.
Leaders in corporate travel expect a strengthening global economy to propel the industry in the year ahead – so long as security concerns remain stable. With unemployment low, businesses are increasing their focus on traveler satisfaction to compete for employees.
It's difficult to pin down exactly what's going to dominate the headlines in the luxury travel sector in 2018, but expect a handful of destinations to grow in popularity and for hoteliers to talk up the benefits of enhanced personalization.