Skipper, a hospitality tech startup that offers direct booking tools for hotels, came out of stealth on Friday with a $5.8 million seed round. 

Google’s Gradient Ventures led the round. Other investors taking part include Pear.VC, Wayfinder, Uncommon Capital, ERA, angels Ryan Simonetti (Convene), Neil Parikh (Casper), and Aaron Frank (Final).

Here’s how the startup describes itself: “Skipper is building a new network for hotels that includes a streamlined booking engine to make booking easy.”

Upselling and cross-selling can boost the revenue of hotels along the way.

CEO Jason Shames previously led digital at the trendy U.S. brand Ace Hotels, and saw how challenging it was for independent hotels to create a connected guest experience similar to what many of the big chains offer.

“Our company aims to give independent hotel owners the tools they need to compete with large chains and online travel agencies and thrive on their own,” Shames said in a statement.

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