First read is on us.

Subscribe today to keep up with the latest travel industry news.

Prince Harry Participates in TV Skit to Promote Sustainable Travel


Prince Harry has appeared in a TV skit to encourage people to travel more sustainably.

The Duke of Sussex took part in a pre-recorded skit on New Zealand TV with actors Rhys Darby and Dave Fane as part of a campaign promoting Travalyst, a non-profit organization and partnership Prince Harry founded in 2019 to encourage greener practices in the travel industry. Prince Harry said the campaign was inspired by the Maori culture, which he added places a significant emphasis on sustainability.

Companies such as TripAdvisor, Skycanner, Visa, and Google are a part of Travalyst. Google announced last month it was choosing a new method of collecting and displaying flight emissions data developed by Travalyst.

Up Next

Hotels

Hyatt Exec Explains Soft Brand Strategy With Boutique Luxury Hotels

One of Hyatt's many business models is to take indie luxury hotels that pride themselves on being boutique-y, providing them the benefits of Hyatt (distribution! marketing! operational support!) and then downplaying any sign of corporate involvement in the eyes of guests. So far, it's working.