IDEAS: British Airways Introduces Signed Video Content for Deaf and Hard-of-Hearing Customers

British Airways is working with SigncodeUK on a new partnership to provide accessible signed video content for its deaf and hard-of-hearing customers.

The first video, which you can take a look at below, has been created to provide a more comprehensive overview of the travel journey, from the booking process to the in-flight experience. The video also features Fredrick Da Costa, British Airways’ first Deaf Customer Experience Agent who uses BSL as part of his role. 

British Airways has announced that a second video is expected to be released by the end of 2023 that will focus on onboard safety features and procedures, as well as also exploring the opportunity to provide the content in additional additional languages.

The new signed video content will be available to customers both pre-travel and whilst on board, and can be accessed via a link or a unique QR code.

"We are proud to partner with SigncodeUK to further improve our accessibility offering for our Deaf and hard of hearing customers. This collaboration aligns with our ongoing commitment to ensure that all our customers have a seamless experience and can travel with confidence, with dignity and in comfort,” said Carrie Harris, director of sustainability at British Airways in a release.