IDEAS: Live Nation Enters Travel Industry With Music-Led Experiences

Live Nation is bringing to market Vibee, a music-led experience and travel offering.

Touted as a ‘music-led destination experience company’, Vibee aims to offer traveler’s and music fans alike the chance to immerse themselves in different musical genres while exploring some of the world’s most exciting destinations via three core areas: curated experiences, festival integrations, and Las Vegas residencies.

“Vibee was founded to build indelible memories between fans and their favorite artists in a new way,” said Harvey Cohen, president of Vibee. “We are poised to deliver a range of once-in-a-lifetime destination experiences for every type of fan in vibrant locations all over the world.“

Experiential travel continues to be a growing trend among tourists who seek unique and immersive experiences. Vibee aims to enhance the travel experience by providing exclusive access to popular artists and events, including EDSea, a cruise and electronic dance music festival, and VIP hotel properties experiences during festivals like Lollapalooza, ACL Festival, and others.

This post is a part of Skift Ideas, which highlights exciting new creative projects, campaigns, designs, and future-making ideas across the travel industry. Skift will also feature a number of leading projects across travel at our 5th annual Skift IDEA Awards, which has become the travel industry’s most coveted achievement for excellence in innovation, design, experience, and now, automation.

Learn more at: https://live.skift.com/skift-idea-awards-2023/