Airbnb Adds Starwood Capital to Apartment-Friendly Rental Program

Starwood Capital Group is the latest real estate investment firm to join Airbnb’s apartment rental listing service.

Starwood has joined several other real estate partners in the program, including GoldOller Real Estate Investments, Milhaus, Space Craft, Greystar Real Estate Partners LLC, Equity Residential and UDR Inc.

The service launched in November 2023, intended to showcase Airbnb-friendly apartments in the face of growing short-term rental regulation, has seen 43 percent growth from 175 at inception to 250 properties, across 38 cities.

Airbnb's program, aimed at rental properties that are also eligible for short-term stays, makes it easier for people who want to rent out their apartments to do so. A key element of the program is that only units permitted for short-term sublets are shown as it works with all stakeholders, addressing the cloak-and-dagger approach of hosts who have not been able to openly sublet their apartments and promote or share their listings.