AI Wars Comes For Travel Planning, As Bing Relaunches Around ChatGPT

The Microsoft-owned also-ran search engine Bing has relaunched around conversational chatbot technology powered by ChatGPT, the new sensation owned by OpenAI. In an event today, the CEOs of Microsoft and OpenAI gave a demo of the new Bing, and it will be open to all in coming days. The refreshed Bing provides a chatbox with annotated AI answers — powered by ChatGPT– to the right side of traditional search results. 

The conversational chatbot will, among other types of queries, great simplify how people could search for travel planning on search engines, as this example on the right shows, where the question was: “I am planning a trip for our anniversary in September. What are some places we can go that are within a 3 hour flight from London Heathrow?”

The difference between current version of ChatGPT and this Bing version of it is annotations to the sources, and suggestions on further queries to add to the original one.

These type of instant answers to queries has tons of implications for the travel sector, as we have been exploring on Skift in detail in the last couple of months.

Another fascinating battle to watch: will this conversational chatbot query come to the traditional online booking players (OTAs and even brands’ own digital channels) and what will it to do the travel booking process?