Articles by Wouter Geerts

Marriott’s environmental data shows that the company is working hard to reduce its carbon footprint, but more needs to be done to hit 2030 targets.

Everything you'd want to know about the two largest short-term rental online travel agents (OTAs) in a 20-chart factbook.

Airbed & Breakfast anyone? The rental sector have come a long way over the past decades. We recognize the 250 most prominent companies that shape the short-term rental industry today.

Generative AI has captured the imagination. In our survey, travel professionals weigh in on the impact they see these new tools having.

Choice Hotels is late to the ESG party, but it's now started to formally report some data. All in all an important first step, but we hope there’s more to come.

Progress has been made on environmental reporting by hotel companies, but major blind spots remain. The asset-light model being pursued by most large hotel companies jars with the need for greater oversight by head office to really track and improve emissions.

We've covered the environmental performance of hotel companies before, but that research was due an update. Much has happened in the world, and — probably unrelated — hotel companies have become better at setting emission reduction targets and reporting of current performance. Let's continue that trend.

Skift Research is cautiously optimistic about travel's continued recovery in 2023, despite a growing likelihood of a recession in many countries. Travel is still under-indexed compared to the broader economy, and the reopening of Chinese borders provides a strong boost.

Skift Research produced a wide range data analysis, surveys, and in-depth reports to keep subscribers informed and ahead of the competition. Here are some highlights.

The year 2022 has been a contrast between massive pent-up demand and revenge travel on the one hand, and worries about rising prices, growing inflation, and a possible recession on the other.