Rafat Ali

Surprisingly, a somewhat muted effort overall from VisitBritain, though in its defense the agency is letting its local media and indeed world media do the shouting from the rooftops.

Raise you hand if you, the tourism industry professional, see yourself in here. Almost guaranteed you do.

News of the other acquisition this morning was a relief for anyone struggling to get good information from their iPhone using Apple's maps. The addition of fan favorite HopSpot should improve matters even more.

There you go, problem solved. You feel safer now?

It is a start, and a decent one at that.