Rafat Ali

Metasearch is the hottest thing in travel. Understand why, as well as what’s coming next.

We should just declare "Happy" song as the travel slogan of the planet. It's much better than any organized marketing effort, really.

Snackable videos are still underexploited by brands, but as platforms such as Twitter and Instagram become more multi-format, travel brands will have an opportunity to experiment and expand.

It is about showing somebody an ad in the exact right timeframe, and for the exact right product, in the place that they want to go. Get the report, get deeper insights into travel booking tech.

Apple hasn't done much in travel, but how it looks at the world of design has influenced a lot of industries, including travel and hospitality. Hotels, airline, airports and online & mobile tools are being revolutionized as a result.

Advertising technology is changing how marketers drive people to booking in digital, gone are the days of just search engine marketing.

While it is good to see the highest growth markets from the emerging countries, the largest markets by volume, the traditional source markets for visitors to U.S., is not rising fast enough. Whether Brand USA has a future or not, the future marketing of America has to balance both.

We can read that snowfall will change and waters may rise, but there's no way to tell how much the environmental changes will alter people's disposable income or ability to travel.

Climate directly impacts environmental resources that are major tourism attractions on small islands. Expect much more upheaval in the near future.

Drone videos are a new arsenal that travel marketers should be looking at seriously now, while the novelty wow factor lasts. There is a lot to learn from amateur enthusiasts and independent video professionals, all of whom converge mostly on Vimeo.