Mary Ann Ha

In Skift's top stories this week, major U.S. airlines didn't hesitate to lift mask requirements, travel numbers in Japan begin steadily rising, and a hotel in South Carolina offers insight on how to create a disability inclusive workforce.

It’s Earth Day 2022, marking yet another year on this planet with our outward cries on climate change and way too empty preachings on practicing sustainability. We all know for greener travel, change starts from the top down, or in the case of food tourism, from the Earth up. So ... who is really doing something?

It’s no secret that the pandemic’s extreme measures have turned advertising on its head, but travel advertising is moving back and forth in leaps, from TV to internet, then back to TV. In 2022, travel brands are showing even more dedication to television, countering all speculation that national TV is coming to an end.

To lose connection with your customer is to lose meaning in your message. After a time of social-distancing, brands are coming up with ways that bring them closer to their consumers than ever before.

In Skift's top stories this week, Google joins global partnership Travalyst, backed by Prince Harry, in an act towards sustainability, Europeans are set to make record summer travel numbers, and loyalty programs are being revamped across major and minor travel brands alike.

No one wants to pay ultra-luxe prices and be forced to think about bugs when they’re on vacation. That’s exactly why Valpas hopes it's created a better bug trap to allow guests to have a pest-free stay.

In Skift's top stories this week, luxury hospitality fails to live up to its longtime grandeur, corporate travel thrives in the first quarter, and Expedia Group appoints a Google executive to plot its advertising strategy.

The bliss of finally being able to travel is making people oblivious to the Real ID requirement, which has been extended twice, and is now just around the corner. For travel advisors, it simply adds more to the pile of potential things that can go wrong.

Steady job growth is a good thing, of course, but hotels are still facing a huge shortfall of workers. Summer vacation season is just around the corner and it could bring chaos if hotels don’t confront the continuing scarcity.