Marisa Garcia

Airlines

JetBlue Wants to Teach Passengers How to Be Less Rude

Using humor to define its brand fits JetBlue, but we doubt this will reverse rude passenger behavior. Engaging with passengers on this troublesome topic, though, is a smart enhancement of the airline's social media strategy.
Airlines

Gogo's In-Flight Wi-Fi Certificate Issue Is Attempt to Block Unauthorized Streaming

Gogo wants its Wi-Fi users to believe the notion that it is primarily monitoring customers' Internet usage to block improper video streaming to safeguard bandwidth and the browsing experience for everyone on the plane. Passengers who are aware of the controversy will have to decide if they trust Big Brother up in the air.