Marisa Garcia

Etihad has had the advantage of a clean slate to work on and--some argue--a generous budget to work with. But, when we look back at airline history, other airlines also had these advantages at some point or other. What makes Etihad unique is how much it has done with those resources and opportunities to position and differentiate its brand--and how quickly it has accomplished these aims.

At least, as a strategy to eliminate competition and quickly acquire hard assets and frontline employees, this acquisition could prove profitable to Alaska Airlines. That's assuming JetBlue doesn’t get to disenfranchised customers first.

Air China has evolved from a transport utility to a strong airline brand, and plans to grow its routes around the globe.

All signs point to JetBlue making a meal of this Alaska Air/Virgin America situation. Butter the popcorn and watch this space.

Finnair has mapped out a plan to link the east and the west in a unique way which highlights the attractiveness of Northern European destinations. When you know where you want to be, it's easier to make concrete plans to get there.

First let's get the record straight, we were totally wrong about Delta wanting to add Virgin America as a boutique property to its collection. In the end, Alaska Airlines got it and we’re just not sure what Alaska will do with it; it would seem Alaska isn’t sure either.

What Gogo's new study shows is that there is a great appetite for connectivity in the air globally, where it is rare. In North America, Gogo says the market is saturated, demand is lower. Whether this demand converts from 'would like to have' to 'would use' will depend on the costs of service, both for airlines and for passengers who pay the bill.

Qantas is making some very smart and bold branding moves. The timing of this collaboration with Tesla around the launch of the Model S is only the latest.

Governments might argue that sustaining aviation is also a great infrastructural burden, and warrants a tax, but Tyler is absolutely right that without aviation our economies and our societies would be radically different.

Having a bit of fun and not getting in the way of customers making their own fun is a very on-brand content recipe for Ryanair. It probably won't matter to most the world, which is what makes Jacobs’ low-brow content strategy so very high concept.