Marisa Garcia

Yes, it’s a gently skewed sales tool for Icelandair. Of course, it is! But it’s still gorgeous. We hope it will inspire other airlines to go make a better one. They can start right now.

Oneworld indeed, and a smaller one every day.

As IATA states in its report, “Airline passengers want what they want. Sometimes they want the same thing. And sometimes they don’t.”

JetBlue and Virgin America are certainly blazing trails on brand partnerships to support connectivity. The question is: will other airlines follow in this new frontier or just circle their wagons.

We have to agree that there's no such thing as a free lunch, especially not on a plane. Airlines need to turn a healthy profit--and keep investors happy--to pay for product and service improvements. Even so, just saying everything is better doesn't make it so. Airlines will need to work on changing negative passenger perceptions, rather than pretending them away.

It's a beautiful seat that will be popular with passengers. It's also both classy and smart of Hawaiian to give new suppliers a chance to earn their business, at a time when larger industry suppliers are overwhelmed by orders.

JetStar is a success story for the Qantas group; one that other airlines will want to review closely. But it also benefits from a unique market which has seen significant passenger growth, and where long-distance flight is the best available—or only option—to get from point A to point B.

Somebody has to pay the bill for all that Wi-Fi power, but JetBlue has found it more profitable to give big corporations the partnership incentives they need to help fund the Fly-Fi service, rather than pick at passengers’ pockets for nickels and dimes.

The A350 aircraft includes many standard features that would make such long flights much more bearable. Singapore Airlines also has a history of cabin design focused around passenger comfort for the long-haul. Direct routes from the U.S. to Singapore have been a gap in the market since the airline stopped service between Singapore and Newark in 2013.

Finnair becomes the latest airline to take advantage of the passenger experience features of the A350, with a Nordic design appeal. It is an enlightened vision for the future of flying.