Marisa Garcia

By avoiding abrupt changes, and ensuring a consistent design, at all customer touch-points, Cathay Pacific demonstrates the inherent value and long-life of a carefully curated brand. It is that consistency that makes Cathay's at-home-on-the-road passenger experience authentic.

Airlines needed to find some way to make money. It seems they’ve finally found it. If passengers stop buying based on published fares and start buying based on the products offered, the airlines’ new dependency on ancillary sales could drive improvements to the passenger experience.

Whether it’s airlines which capitalise on artificial intelligence capabilities, or another sector of the travel industry, smart queries and solutions-oriented replies are the next logical step for the future of everything.

Singapore Airlines has built a reputation on offering a comfortable long-haul flying experience and adding high-speed connections to the mix fits in with today's trends for the onboard services passengers value most.

Airlines and airports need to leverage data assets and embrace technological improvements with greater speed, if they are to keep up with other digital consumer services. The word "silos" came up again in discussions on managing airline and airport data exchange, and that word comes up too often.

Whose side is Boeing on in the Open Skies debate? We have 730 billion ideas it's not with companies based in Atlanta, Dallas, or Chicago.

The really good news is that, while Premium passengers drive profits, Economy passengers are growing. That passenger growth can lead to positive changes in future Economy cabin design.

Could the Force side with Air France? With limited availability, it may not pay in ticket revenue, but Star Wars is great brand alignment and is a great distraction from the wars taking place between management and labor at the airline.

Traditional full-service airlines are an endangered species in the skies, and have been for decades, as industry consolidation proves. But a passenger perception gap still threatens the business. The legacy airlines remaining must focus on better brand definition to improve passenger satisfaction, if they are to survive.

Passengers like to have nice cabin environments, but they don't seem willing to reward airlines for offering them. It would appear, most often, that passengers choose airlines based on affordable fares and convenient routes. As IATA’s Tony Tyler said, you get what you pay for.