Hilton's jobs push comes as the hotel giant sees surging demand in the region, with visits to its Middle East properties doubling to 2.2 million in the first nine months of the year compared to pandemic levels.
Saudi may not hit all its targets, but for CEO Sebastien Bazin, that misses the point: "Even if it’s only half achieved, that’s a remarkable half,” he says.
Riyadh Air has unveiled its digital strategy. Some of its planned features are far from brand-new, but combined together, the airline hopes it can take on the OTAs.