Jesse Chase-Lubitz

As Disney's park attendance shows signs of softening, the company is betting on cruises and digital engagement to sustain its growth.

The adventure travel company's appointment of Payton Iheme as an impact officer is a bet that responsible tourism will resonate among its customers.

Curiocity, a South-African company that offers both tours and activities as well as hotel and hostel stays, had to pivot post-pandemic. The switch reveals a new focus on domestic travel and Afro-tourism, driving a shift in its business model.

Following pandemic setbacks, ToursByLocals has completed a long-awaited rebrand meant to signal growth.

Since the end of Covid, Intrepid has been transforming its marketing strategy by focusing on brand, rather than quick hit advertisements.

Apollo Global Management is set to acquire The Travel Corporation's (TTC) portfolio with an expected closure in Q4 2024, pending regulatory approvals.

Viator's "Regret Less. Do More." campaign uses data-driven insights and highlights travel planning pitfalls.

TUI's travel insurance tie-up with Allianz Partners UK suggests two things. The tour operator is betting that vacationers prefer one-stop shopping for trips and coverage. For Allianz, it's a volume play in a crowded market.

Industry response to a recent Skift story centered on this question: Would people actually use voice search to book travel experiences? The answers were revealing about the sector's broader opportunities and challenges.

Trip.com recently expanded attractions as a bookable category for travelers worldwide. Its partnership with Prioticket highlights the increasing trend of B2B partnerships in the experiences category.