No airline is going to go back to the glory days of high-class, three-course meals in coach. But airlines like JetBlue appear to strive to make the most of a messy situation.
Student travelers represent a key demographic for travel-brand growth, but only if brands commit to understanding the evolving wants and needs of this primarily youth-driven segment.
The success of the sharing economy demonstrates that there is a market for hotel brands that cater to travelers who need to spend a longer time in a destination but demand fewer frills.