Publicly funded destination marketing organizations are increasingly finding their mission questioned — and budgets threatened. Is it time for a reinvention?
Cruise operators go where they see demand, and Alaska has been a hot market for a while now. Will the introduction of more and bigger ships change that dynamic?
Luxury travelers are demanding new experiences, and cruise lines that cater to the market are trying to deliver. Roberto Martinoli will speak about that shift and more at Skift Forum Europe later this month.
It makes sense to try to elevate the voices of people who benefit from the cruise industry, especially if they aren’t directly employed by cruise lines. But this is still a public relations push and should be taken with the appropriate grain of salt.
Destination marketing money is again a political football in Florida, a state that 126 million people visited last year. As governments around the country examine their stance on publicly funded self-promotion, will the Sunshine State stay the course?
Disney is clearly awaiting a flood of visitors in the coming months, and high prices alone won't keep crowds in check. Now in-park smoking areas and extra-large strollers have to go.