The Great British Airline Loyalty Battle
As many British Airways flyers brace for status downgrades, rivals are seizing a rare chance to convince the UK’s most valuable travelers that there’s another way.
Gordon Smith is Airlines Editor at Skift and Editor at Airline Weekly. He’s covered the industry for more than 15 years across television, print, and digital platforms. Since joining Skift in January 2024, he has interviewed more than 20 airline CEOs, often helping make headlines along the way. Send stories/tips via Signal: smithgme.01