Gordon Smith

Airlines Editor

Covers Airlines, Airports, Passenger Experience, Loyalty

Gordon Smith is Airlines Editor at Skift and Editor at Airline Weekly. He’s covered the industry for more than 15 years across television, print, and digital platforms. Since joining Skift in January 2024, he has interviewed more than 20 airline CEOs, often helping make headlines along the way. Send stories/tips via Signal: smithgme.01

For Airline Weekly Subscribers launch

Why Are China’s Airlines Struggling?

Chinese airlines are missing the party. While carriers across East Asia thrive on red-hot premium demand, Mainland China’s 'Big Three' have struggled for six straight years, hampered by lost North American routes, outdated fleets, and stiff competition. Can they catch up?
For Airline Weekly Subscribers launch

Trouble in the Philippines

Cebu Pacific is feeling the pressure. Fuel prices have surged, yet rising fares and resilient demand are keeping revenues climbing almost as fast. How long can this delicate balance last? We explore the growing risks facing airlines in this week’s feature story.
For Airline Weekly Subscribers launch

Jet Fuel Frenzy

Airlines are running a high-stakes race: can revenues keep pace with soaring fuel costs, or will the balance tip as we head into Q2?
For Airline Weekly Subscribers launch

Cathay Terrific

Cathay Pacific has come full circle. After losing about $4 billion during the pandemic years, the Hong Kong carrier has earned roughly the same amount back over the past three – its best run of profitability in decades. Can Cathay sustain its momentum – or will the next cycle look very different? We examine the outlook in this week’s feature story.