Gordon Smith

Airlines Editor

Covers Airlines, Airports, Passenger Experience, Loyalty

Gordon Smith is Airlines Editor at Skift and Editor at Airline Weekly. He’s covered the industry for more than 15 years across television, print, and digital platforms. Since joining Skift in January 2024, he has interviewed more than 20 airline CEOs, often helping make headlines along the way. Send stories/tips via Signal: smithgme.01

For Airline Weekly Subscribers launch

Calm in a Crisis: The Path Ahead for Lufthansa

Don’t worry, be happy? Despite surging fuel prices, labor unrest, and Middle East disruptions, Lufthansa Group insists it can emerge from the current crisis stronger than before. But beneath the confidence lies a more complicated reality. Can Europe’s largest airline group navigate another industry shock without losing altitude? We take a closer look in this week’s feature story.
For Airline Weekly Subscribers launch

Spirit Gives Up the Ghost

Spirit Airlines is no more. The pioneer of ultra-low-cost flying in the U.S. was ultimately undone by surging fuel prices, failed bailout talks, and a model that couldn’t keep pace with a changing market. Its collapse sees 14,000+ jobs lost, reshapes competition across key routes, and presents a curious question: Who, if anyone, will fill the gap? We unpack the immediate fallout and ask what comes next in this week's issue.
For Airline Weekly Subscribers launch

Alaska Air’s Mounting Troubles

Drama, drama, in the air. Drama, drama everywhere. The U.S. airline industry is witnessing dramatic changes indeed. No, United isn’t merging with American. But Southwest is quietly achieving a heroic turnaround, posting Delta-like profit margins. But as Southwest soars, Alaska Airlines is flying in the opposite direction. We take a closer look in this week’s feature story.