Air India’s Transformation Faces Major Test After 787 Crash
The cause of Thursday’s crash remains unclear, but one thing is certain: Air India faces a critical test in managing the narrative and minimizing unhelpful speculation.
Gordon Smith is Airlines Editor at Skift and Editor at Airline Weekly. He’s covered the industry for more than 15 years across television, print, and digital platforms. Since joining Skift in January 2024, he has interviewed more than 20 airline CEOs, often helping make headlines along the way. Send stories/tips via Signal: smithgme.01