Gordon Smith

Airlines Editor

Covers Airlines, Airports, Passenger Experience, Loyalty

Gordon Smith is Airlines Editor at Skift and Editor at Airline Weekly. He’s covered the industry for more than 15 years across television, print, and digital platforms. Since joining Skift in January 2024, he has interviewed more than 20 airline CEOs, often helping make headlines along the way. Send stories/tips via Signal: smithgme.01

For Airline Weekly Subscribers launch

8 Origins of Spirit’s Downfall

Spirit Airlines went from being a profit all-star in the 2010s to a poster child for dysfunction in the 2020s. Filing for bankruptcy again, having just exited court protection in March, the ULCC is deeply distressed and losing alarming sums of money. In this week's feature story we discuss where it all went wrong, and identify possible survival strategies for the ailing carrier.
For Airline Weekly Subscribers launch

China’s Changing Airlines: 10 Things to Know

China’s 'Big Three' airline groups are still struggling to turn a profit. Domestic travel remains strong, but flights to and from places like Thailand, North America, and Europe are a challenge. Air China and China Eastern are losing money, while China Southern is scraping by with a slender margin. In this week's feature story we ask why.
For Airline Weekly Subscribers launch

Azul and Gol: Together at Last or Separate Paths?

To merge or not to merge? That's the question for two of Brazil’s three major airlines. In January, Azul and Gol signed a non-binding deal with "intent to combine their businesses.” Then came a snag. Azul filed for Chapter 11, just one week before Gol exited bankruptcy. Today, the prospect of a Brazilian mega-merger is increasingly uncertain, as we discuss in this week's feature story.