Gordon Smith

Airlines Editor

Covers Airlines, Airports, Passenger Experience, Loyalty

Gordon Smith is Airlines Editor at Skift and Editor at Airline Weekly. He’s covered the industry for more than 15 years across television, print, and digital platforms. Since joining Skift in January 2024, he has interviewed more than 20 airline CEOs, often helping make headlines along the way. Send stories/tips via Signal: smithgme.01

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Airline Weekly’s Top Trends of 2025

The global airline industry navigated another turbulent year, marked by geopolitical shocks, shifting demand, and big strategic bets — yet it emerged highly profitable. From the softening of U.S. markets to the wave of post-bankruptcy success stories, 2025 delivered no shortage of plot twists. In this week’s feature story, we break down the most important industry trends and developments shaping the year just ended and ask the critical questions airlines face heading into 2026.
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Breeze in a Squeeze

David Neeleman launched Breeze with the promise of reinventing travel for underserved cities. Nearly five years on, the U.S. airline still hasn’t cracked annual profitability. With rising costs, powerful rivals, and a growth plan that stretches from Jamaica to California, 2026 will be a pivotal year. In this week’s feature story, we explore the factors that will determine whether Neeleman’s latest venture can finally take off.
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AirAsia’s Finally Coming Together

For most airlines, the post-Covid era started in 2022 or 2023. For the AirAsia family, it feels like it’s only just beginning now. In this week’s feature story, we explore AirAsia’s long-delayed restructuring, its move to fuse shorthaul and longhaul operations, and the sweeping fleet ambitions that could redefine low-cost flying well beyond its Asia-Pacific heartland.
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Music in the Air: The Spectacular Rise of Nashville

Nashville is a city best known for its music. Airlines know it for something else: Spectacular growth. Of America’s 75 busiest airports, none are growing faster than the Tennessee capital's international gateway. In this week’s feature story we examine the factors driving its recent success.