Expedia’s Surprise CEO Change: Ariane Gorin to Take Top Spot
It will be a new era at Expedia Group with Ariane Gorin taking charge.
Dennis Schaal is Skift’s Founding Editor and Executive Editor. Dennis has been a reporter focusing on online travel and short-term rentals for more than two decades at Skift, Tnooz, USA Today, and Travel Weekly. He is well-known for tough one-on-one interviews on stage at Skift events, including with the CEOs and top execs of Expedia, Uber, Booking Holdings, Priceline, Kayak, Hopper, and more.
Trivago’s AI-Powered Ad Campaign Gets Mixed Global Reaction
The new Trivago ads tend to be one-size fits all, except for languages, and may be too generic to be effective in some parts of the world. Trivago will likely scrap them or adapt them until they resonate.
Expedia and Netflix Enter Into Global Advertising Partnership
Booking.com is going big with a Super Bowl ad in 2024. Expedia Group is going global with Netflix. Different strokes for different folks.
Trivago Saw Fourth Quarter Profit Decline 76% Because of Increased Competition
Will investors have patience for Trivago's multiyear effort to turn things around?
Tina Fey and Glenn Close Star in Booking.com Super Bowl Commercial
Barring last-minute entries, Booking.com may be the only travel company advertising nationally during Super Bowl 2024. However, given that Booking.com's annual sales and marketing spend exceeds $7 billion, the expense is certainly doable.
Online Travel Agency Kiwi.com Laid Off 18% of Employees
Kiwi has been losing money, and like other tech and travel firms, trimmed its staff.
Ryanair Makes Peace With 2 Online Travel Agency ‘Pirates’
The two low-cost carrier mavericks, Ryanair and Southwest, are pursuing different distribution strategies with online travel agencies. Ryanair is seeking direct agreements, and Southwest just sues those that gain unauthorized access.
Vrbo Ads Take Aim at Airbnb During NFL Games
Vrbo can pick its spots to compete with Airbnb. But it's not a zero-sum game and parent company Expedia has no expectation of "beating" Airbnb.
Airbnb Defacto Ban in NYC Spurs ‘Staggering’ Gains in New Jersey
It's good times for Airbnb hosts in two New Jersey cities within an easy mass transit commute of NYC.
Google’s Flight Search Changes in Europe Get Thumbs Down from eDreams Odigeo
As the saying goes about changes to the way Google displays flights, the devil will be in the details.