Dennis Schaal

Online Travel

Virgin America Debuts Onboard Mobile Social Network With Gogo

There will be a lot of conscientious objectors among passengers who don't want to be bothered with networking when flying, but social media fans will love the ability to keep getting social during the flight, and other airlines will follow Virgin America's lead.
Online Travel

How Expedia Uses Bloggers to Boost Its SEO Prowess

Expedia has been the most aggressive big travel band in corralling travel bloggers, and although their proselytizing can at times be clumsy, it has mostly been very effective.
Online Travel

Virgin Atlantic Tests Wearable Tech for Concierge Service

Wearables, tablets or both? Which will end up providing more robust and personalized service for passengers? Either way, customer service for passengers, whether at the departure airport, onboard or at the destination, will undoubtedly undergo a revolution in the not-so-distant future.
Online Travel

Orbitz Worldwide Gets New Agreements and Flexibility in Upcoming Battles

Orbitz Worldwide gets new flexibility in who it can be friends with in the future in a series of new contracts that go into effect in 2015. And, Orbtiz Worldwide's enhanced relationships with Amadeus and Sabre mean consumers may be able to access additional ancillary services such as premium seats.
Media and PR

TripAdvisor Suddenly Withdraws Big Ad Campaign

In a December interview, TripAdvisor CEO Steve Kaufer said, "Lord, I hope it works," referring to the ad campaign. It's possible that some divine or earthly intervention may be called for early this year to resurrect the campaign.