Deanna Ting

Hotels

Starwood Is Investing $300 Million Into Le Meridien Despite Marriott Merger

Don't know if you've noticed it, but we definitely see a trend: Merger or not, Starwood isn't letting up on its brand development investments anytime soon. It'll be interesting to see how much it can differentiate a legacy brand like Le Meridien when positioned against Marriott's Renaissance Hotels or AC Hotels brands.
Hotels

Starwood's Loyalty Program Is Experimenting on Snapchat

We've said before that not enough travel brands are taking full advantage of this increasingly popular social media channel. So, kudos to Starwood's SPG loyalty program for delving into it even further than it already has, even if SPG will most likely be rolled into Marriott Rewards in just a few years' time.
Hotels

4 Weird Things That Hotels Are Doing and Why They Might Matter

Are we guilty of succumbing to these gimmicky PR stunts by writing about them here? Guilty as charged. But as outlandish or strange as some of these things may sound, they do speak to some bigger trends we're seeing in hospitality. Promise.