Focus, such as Booking.com's sole attention to lodging, has frequently been a winner in online travel. Booking Now's focus on last-minute bookings, instead of trying to be all things to all people in a multipurpose app, may produce substantial gains.
This has huge potential to impact how we travel, and since the language barrier is a worry for many travelers it would be great to see Google partner with destinations to help soothe those qualms.
A smart move by LoungeBuddy to partner with a platform business travelers already use, and to create a system that's easy for staff to use so congestion can be prevented.